> The content focus is particularly on the development and strengthening of skills in the use of digital media, for communication, PR and public relations.

> This includes learning how to use appropriate professional digital applications, e.g. Internet applications, CMS WordPress, social media marketing, project management tools, office software.

> Language and communication training, idea and concept development, planning and implementation, working in a team, basic introduction to audiovisual media work – photography, video, audio, radio work, media and multilingual public relations.